Are You Allowed to be My Customer?

By pigeon-holing your customer base, you’re denying yourself the ability to have greater appeal, deeper brand loyalty, and ultimately a better bottom line. By telling them where they can find you, and expecting them to do so, may have worked in the ultra-luxury we experienced before the crash — but it doesn’t apply now.

Are You Allowed to be My Friend?

Have you had any interactions where your friendships were questioned? Have you questioned someone’s friendships? Were you able to rise above, or did you let your selfish motivations get the better of you?