Professional vs User-Generated Content

How can we combine commercial advertising and user-generated content so we can create a high-production message that is believable to other consumers?

Television vs Online Video Advertising

Television commercials may not be dying as quickly as printed media, but the apparent need for it may be making a dramatic shift in the next year or so. Those that do not embrace the value of online video as a means to promote and advertise their product instead will be missing the boat.

Walking On Glass

Regardless of how a product is advertised, though, the format is still the same – a lot of American companies still shy away from placing ads on even remotely adult-themed programs, or creating ads that are suggestive.