Heritage Marketing

In an industry that focuses on the younger, 18-25 talent pool, particularly for women, it’s always important to remember that everyone gets older. But using your heritage – whether you’re a performer or a company – to cater to the people that prefer something/someone they know and trust, should help you find that you’re not quite as “disposable” as the entertainment industry might make you think or feel.

10 Things You Need to Stop Tweeting About

There’s actually some good information here (basically, stop Tweeting about yourself and start being more interested in other things and other people), but it’s in picture form…isn’t your brain tired right now from the loooooong week anyway? Enjoy…

Signal to Noise Ratio

What are some key things to keep in mind so that your time spent on Twitter/Facebook/Myspace/YouTube/etc doesn’t feel wasted?

Social Media and Google Rankings

However, Social Media can also affect Google rankings, because one of the other factors that Google uses in its algorithm is pretty obvious – popularity and demand.

Professional vs User-Generated Content

How can we combine commercial advertising and user-generated content so we can create a high-production message that is believable to other consumers?

Television vs Online Video Advertising

Television commercials may not be dying as quickly as printed media, but the apparent need for it may be making a dramatic shift in the next year or so. Those that do not embrace the value of online video as a means to promote and advertise their product instead will be missing the boat.

Walking On Glass

Regardless of how a product is advertised, though, the format is still the same – a lot of American companies still shy away from placing ads on even remotely adult-themed programs, or creating ads that are suggestive.

Action, Reaction, and Overreaction

Remember what your parents told you – ignore the bullies and make friends with the good people, and you’ll go far. Don’t, and, well…..you don’t.

Are You Allowed to be My Customer?

By pigeon-holing your customer base, you’re denying yourself the ability to have greater appeal, deeper brand loyalty, and ultimately a better bottom line. By telling them where they can find you, and expecting them to do so, may have worked in the ultra-luxury we experienced before the crash — but it doesn’t apply now.