In the last blog, I talked about how to use good customer service skills to entice customers. Today I’d like to continue talking about that, with some extra steps that are beneficial to maintaining customer loyalty.
Albert E. Schindler of Schindler Promotions Ltd. in Cardston, Alberta, “paint(s) outdoor signs and create various types of indoor/outdoor promotionals for people in (his) small town.” I know that it doesn’t sound like a person that you would consider taking advice from in regards to entertainment, but his tips can be used in all aspects of marketing.
As he puts it, “When you can show concern about what matters to your customer, that’s Business to Customer Loyalty, and you can bet on it, you’ve just acquired a customer for life…“If you aren’t taking care of your customers, your competition will.” Print that advice out in large, bold letters and past it above your cash register.” How true.
You can see more of his blog here. In addition, there are multiple additional links at the bottom of that page for more ideas on creating good customer service.
Don’t look for ideas just within your community. Look outside the box for unique ideas on how to make sure that you get an interested customer into a buying customer, and a buying customer into a repeat customer. You’ll see that the little extra touches will keep them coming back time and time again.