Berman Innovations Introduces POP Lube

Award-Winning Ejaculating Dildo Innovator Collaborates with Sliquid to Present Hybrid Lube Perfect for Use with POPDildo™!

 

BOSTON (August 16, 2017) – Berman Innovations unveils its newest offering, the silicone hybrid POP Lube. A collaborative product with premier personal lubricant manufacturer Sliquid, POP Lube is formulated with a thinner consistency, created specifically for use with its groundbreaking, patented ejaculating dildo, POPDildo™ (http://POPDildo.com).

 

“I have been a longtime fan of the Sliquid team and their products, so it’s a real pleasure to have the opportunity to work with them,” says Berman Innovations President and Founder Stephanie Berman. “Since quality and safety are of the utmost importance to me and my product offerings, Sliquid was the perfect fit for this collaboration. I love what we have created, and think it will be an incredible and luxurious add-on to the POPDildo™ line!”

 

“I first learned of POPDildo™ / The Semenette® a few years ago, when a close friend and her partner were trying to conceive,” says Sliquid Founder Dean Elliot. “Shortly after the birth of their adorable baby girl, a few other folks in my life were having babies of their own, due to using POPDildo™! Stephanie has created an incredible device – it’s so much more than a sex toy, it’s truly a ‘baby maker,’ and I’ve been impressed since Day One. When Stephanie reached out to co-brand with Sliquid, we jumped in without hesitation!”

 

The semen-like formulation of POP Lube starts with purified water and plant cellulose, and is blended with 12% pharmaceutical-grade silicone as well as creamy emollient esters, which results in a luxurious and creamy glide. POP Lube has the easy-to-clean-up characteristics of most water-based lubricants, with the added longevity of a silicone product. The added emollients help to create a soft, padded texture, which naturally moisturizes the user’s most delicate and intimate areas. POP Lube is always glycerine- and paraben-free, and is perfect for couples and for solo use. POP Lube is ideal both inside and outside the POPDildo™, and can be used with most other toys.

 

POP Lube is now available to the public for $14.99 for a 4.2oz bottle. To purchase, visit http://POPDildo.com.

 

Retailers interested in carrying POP Lube may contact Stephanie Berman at Stephanie@TheSemenette.com or Michelle Marcus at Sliquid, at Michelle@Sliquid.com.

 

Berman has been in the women’s reproductive health industry since 2003. As co-owner and Vice President of her family business, Sepal Reproductive International, as well as Founder and President of Berman Innovations, Stephanie has extensive knowledge and understanding of the women’s reproductive health market. The company’s flagship product, The Semenette®, and its second iteration, POPDildo™, allow partners to mimic traditional intercourse, and re-create the ejaculation process in the privacy of their own home through its proprietary inner tubing and pump system – something that sets it apart from both traditional dildos and “party”-style ejaculating toys. Berman herself is the first of many success stories for The Semenette®; she and her wife successfully used the product to conceive both their daughter and son.

 

The Semenette® experienced its first viral wave soon after its launch in early 2015, and global media attention has not waned about the company’s innovative approach to at-home conception for the LGBT, FTM / trans, disabled, erectile dysfunction, and serodiscordant communities. Its follow-up, POPDildo™, quickly found a fan base in people excited by its potential for play, who recognize the technology sets it apart from both traditional dildos and “party”-style ejaculating toys. POPDildo™ has since skyrocketed to the top of the “wish list” for a wide variety of community members, including pegging enthusiasts, kinksters, and fetishists. POPDildo™ is available in Toffee, Cocoa, Slate, and Blackberry; the kit comes with three replaceable tubes, three tips, and one bulb. Refill kits (tubes and luer locks) and bulbs (regular size and large) are sold separately.

 

Recipient of Techie.com’s Editor’s Choice Lightning Bolt Award for Emerging Technology, the 2017 AVN Award for Best Pleasure Product Manufacturer, and the 2016 NightMoves Award for Pleasure Product of the Year, the company has also received industry nominations for Couples Sex Toy of the Year, Specialty Pleasure Product of the Year, and New Product of the Year. US media, including Cosmopolitan, Refinery29, Daily Dot, and Women’s Health, as well as dozens of international media outlets, have noted Berman’s impact on the pleasure product market, particularly leading the charge to mix sexual health and pleasure. Berman also appeared on a panel discussion on Huffington Post Live, to share the story behind The Semenette, as well as was profiled in several medical journals.

 

Both The Semenette® and POPDildo™ are made of premium medical-grade silicone, and are non-toxic and phthalate-free. For more information, visit http://POPDildo.com.

 

 

About Berman Innovations: 

Berman Innovations is a woman-owned and operated LGBTQ-friendly company with a business model focused on form and function. An expert team of women drives the design, development, and creation of Berman Innovations’ product line, including its flagship product, The Semenette®. Berman Innovations understands both the adult industry and the family-planning market, tailoring its products with features its clients want and need. Berman Innovations has licensed, authorized distributors, which guarantee efficient, accurate, rapid delivery, so retailers always have available stock. Berman Innovations provides pleasure with outstanding customer service and products. For more information, visit http://TheSemenette.com and http://POPDildo.com; the company may also be followed on Twitter at https://twitter.com/thesemenette, on Facebook at https://www.facebook.com/thesemenette, and on YouTube at https://www.youtube.com/channel/UC1hfPyVJVLYnxsS4vOcRK1Q.

 

About Sliquid:

Sliquid began as an intimate lubricant company, created by founder Dean Elliott. Sliquid was born, first as an idea, then as a reality; as they say, necessity is the mother of all invention, and Dean’s wife was one of the many women who have sensitivities to glycerin and the other questionable ingredients commonly used in lubricants. “Formulated by sensitive women, for sensible women,” became a mantra for Sliquid, and the company vowed to always put the safety and comfort of their customers first, regardless of cost, and to never formulate with sugars or petrochemicals. Today, the company boasts a product line of over 60 items, all formulated vegan safe and female friendly. Always free of DEA, gluten, glycerine, glycerol, parabens, PEG, propylene glycol, sorbitol, & sulphates, Sliquid products are 100% Vegan Friendly. More than that – every product Sliquid formulates, whether personal lubricant, intimate moisturizer, or bath and body products, will always be created using the highest quality ingredients, chosen based on the latest available research. Sliquid makes the cleanest, safest, simplest intimate products you can find. Simple. Safe. Sexy – that’s Sliquid. For more information, visit http://sliquid.com/.

 

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For Retail and Distribution Inquiries, Please Contact:

Stephanie@TheSemenette.com

 

Media May Contact:

Kelly@ThePRSMGroup.com

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