Heritage Marketing

In an industry that focuses on the younger, 18-25 talent pool, particularly for women, it’s always important to remember that everyone gets older. But using your heritage – whether you’re a performer or a company – to cater to the people that prefer something/someone they know and trust, should help you find that you’re not quite as “disposable” as the entertainment industry might make you think or feel.

Are You Allowed to be My Customer?

By pigeon-holing your customer base, you’re denying yourself the ability to have greater appeal, deeper brand loyalty, and ultimately a better bottom line. By telling them where they can find you, and expecting them to do so, may have worked in the ultra-luxury we experienced before the crash — but it doesn’t apply now.

Are You Allowed to be My Friend?

Have you had any interactions where your friendships were questioned? Have you questioned someone’s friendships? Were you able to rise above, or did you let your selfish motivations get the better of you?